Life is full of risks, so how do we understand and respond to
those risks with our everyday lifestyle choices, reactions to
community-wide emergencies and disasters, and decisions
concerning medical treatments for ourselves and our families?
This conference will explore how our perceptions of risk are
formed and how our understanding of risk influences our behavior
and decisions. The program will provide an overview of what is
known about risk and how psychology, literacy and experience,
among other factors, influence our perceptions of risk. Our
presenters will focus on risk assessment in medical decision-
making by both patients and practitioners. Strategies for effective
risk communication will be presented and applied to lifestyle and
treatment choices and to the personal and societal use of
resources that effect personal and public health.
Who should attend: Anyone interested in gaining a better
understanding of how our perceptions of risk are formed, how
these impact health and medical decision-making, and how to
improve risk assessment and communication skills should attend.
Health practitioners and public policymakers, systems leaders,
payers and funders, health care educators, advocates and
.
If you are interested in earning CME, CEU or CEC credits click hereto learn more.
David Ropeik Ropeik is an award winning science reporter, blogger, Harvard lecturer, consultant, public speaker and author of How Risky Is It Really: Why Our Fears Don’t Always Match the Facts, which explores the human system of risk perception and how it is driven as much by emotion and instinct as by reason and fact. Ropeik provides guidance for how to make healthier choices in a risky modern world.
Brian Zikmund-Fisher, PhD Zikmund-Fisher is a faculty member in both Health Behavior and Health Education and Internal Medicine at the University of Michigan. He co-directed the National Survey of Medical Decisions (the DECISIONS Study) and studies risk perceptions in contexts as diverse as cancer treatment, genetic testing, and dioxin exposure. His work focuses on how to make risk data meaningful (especially by using visual displays) and support informed decision making.
The conference is free of charge but registration is required.
Photos may be taken at this event and used in Donaghue Foundation materials.
