Elizabeth Pivonka, PhD, RD is President and CEO of the Produce for Better Health Foundation, a nonprofit 501(c)(3) foundation devoted to increasing consumption of fruits and vegetables.  A passionate advocate of greater consumption of fruits and vegetables for America’s better health, Dr. Pivonka has been integrally involved with the Foundation’s efforts since it was incorporated in 1991 as a founding partner of the National 5 A Day for Better Health Program.