Made To Stick

More than 110 people attended the Made to Stick lecture and workshop presented by the Connecticut Council for Philanthropy and the Donaghue Foundation, and generously sponsored by the Bank of America, on November 13 at the Hartford Club.  Based on the principles of the best-selling book that he co-authored with his brother, Made to Stick, Chip Heath, Professor at Stanford University’s Graduate School of Business, explored why some ideas – from urban legends to public education campaigns – 'stick' with the public, while others are hardly noticed.  He also provided practical ways that any organization can better communicate and connect with the public.  All participants received a copy of Made to Stick.

For more information about Chip and Dan Heath’s ideas on communication, see http://www.madetostick.com/.  For more information about the Connecticut Council for Philanthropy, go to www.ctphilanthropy.org.